In today’s world, we are witnessing an evolution that is changing the very landscape of male grooming. Not very long ago, grooming for men meant using your most basic personal hygiene products from soap and water to a single blade razor.
It is not just the products that are evolving, the very faces that are representing this booming scene are something we have not seen before. There exists Manny Gutierrez, a male model who was the face of a makeup commercial, James Charles, a makeup artist who became the first man to be the face of Coty’s CoverGirl brand, and Gary Thompson, who became L’Oréal’s first male model for a campaign about color cosmetics.
Walk into your nearest beauty shop or high-end retailer, and while women’s products are still dominating the shelves, a new complete collection of male grooming products are giving some serious competition to its female counterparts. And for a good reason, the male grooming industry stands quickly to bring in over $50 billion. Of course, this very industry is not just about soaps, shampoos and shaving creams anymore. Today’s man has evolved, and a vast amount of options available have allowed men to elevate their game to a whole new level. A new frontier has been reached where the association between male grooming and hygiene are gone. Let’s take a look at some of these changes.
Men who are looking to elevate their grooming game usually begin with a good skincare routine. While most men are known for not being moisturizer users, the options that men have regarding products has increased dramatically over the years. Brands have come out with face and skin lotions to cater to all skin types from normal to dry and oily. It is not just about a one size fits all formula. The general skin care routine is a thing of the past and men are moving towards a more specific method that suits them and their needs personally.
Shaving their face or head is usually the closest we get when we associate hair removal with men. Well, times are slowly changing. Companies are catering to what could be considered a growing number of men looking to shave more than just their head and face. Some have developed specialized body shavers that allow men to shave not only their chest and legs but also the hard to reach back hair too. Some men prefer an overall hairless look especially during those summer months at the beach. Now, while a majority of men continue to use blades to remove any unwanted hair, some are opting for removal creams. Those who are looking for a smoother appearance can use Nair’s Men Hair Removal or Veet’s Men Hair Removal Gel Cream.
A relatively new category in the world of male grooming. It seems as though the only time it was acceptable for men to wear makeup would be if they were celebrities or television personalities. Nothing was ever explicitly tailored as makeup for men. Because let’s face it, the words makeup and men never really went well together. But that has changed. Companies are venturing into this new frontier head on. MAC, the ever favorite brand of makeup for die-hard female enthusiasts, have released unisex collections in hopes of grabbing more of that male demographic they desperately lack. Tom Ford is making it okay for men to use more than just a moisturizer on your face. He has dedicated an entire line of products to combat problems men never considered before. Anti-Fatigued eye cream for those baggy, puffy eyes, to concealer for those unwanted blemishes. All these types of new products are not meant to feminize men but allow them the opportunity to take care of their face and maintain a healthier look.
The modern man is experiencing an entirely new evolved masculine experience. The adage that being rough and rugged were the requirements are no more. This further evolution coupled with the vast amounts of information available have allowed men to make better decisions regarding their skin care needs. Companies are beginning to take notice and are catering to those specific needs.